This page shows how to set up a pre-launch announcement for a new product on your product page.
Using a product launching on January 1, 2025 as an example, the following settings will produce the result below:
Until December 31, 2024:
The Add to Cart button and dynamic checkout button are hidden
The message "This product will be available on January 1, 2025" is displayed
From January 1, 2025:
The Add to Cart button and dynamic checkout button are displayed
A demo product using this feature is available for reference.
[デモ] 新商品の発売予告|RuffRuff 販売期間
RuffRuff 販売期間では新商品の発売予告を実施することができます。本商品では、RuffRuff 販売期間を利用して発売予告を実施したデモ商品です。

Tsun Inc.
Step 1: Create a selling period rule
Click "Selling period rules" from the left menu
Click "Create rule" on the Selling period rules screen
Configure the following on the rule creation screen:
Title: Any text
Selling period — Start date: 2025-01-01 00:00
Before selling period — Product message: "This product will be available on January 1, 2025"
Before selling period — Alert message: "Selling period has not started yet."
Click "Save"
Step 2: Enable the status
Click "Enable" in the top-right of the rule screen created in Step 1
Step 3: Apply the selling period rule to products
Click "Products" from the left menu
Check the product(s) you want to apply the rule to
Click "Apply rule"
Select the rule created in Step 1 from the dialog
Click "Apply" in the dialog