RuffRuff Selling Periods

A selling period rule is a template where you consolidate the settings for the start/end timing of a selling period and the messages to display at each phase. A single rule can be applied to multiple products.

  • Title: A name for administrative purposes. Not displayed to store customers.

  • Starts at: The date and time the selling period begins

  • Ends at: The date and time the selling period ends (leave unset to continue selling indefinitely)

  • Before selling period settings: Product message, alert message, countdown timer

  • During selling period settings: Product message, countdown timer

  • After selling period settings: Product message, alert message (only when an end date/time is set)

The Add to Cart button is automatically hidden. Purchases are also blocked at the cart and checkout pages, and an alert message is displayed.

  • Enabled: The rule operates as configured

  • Disabled: The rule is paused

The start and end date/time of a selling period use the timezone set in your store (Settings > General > Timezone). For example, if your store is set to Japan Standard Time (GMT+09:00), the times configured in rules are treated as Japan Standard Time.

The start and end date/time can only be set in minute increments. Seconds are always "00."

End date/time setting

Actual end of selling period

2027-12-31 23:59

2027-12-31 23:59:00 (the minute starting at 23:59 is outside the selling period)

2028-01-01 00:00

The selling period continues through 2027-12-31 23:59:59

Note: When set to "2027-12-31 23:59," the entire minute of 23:59 falls outside the selling period. If you want to continue selling through the last day of the month, set the end date/time to the next day: "2028-01-01 00:00."