The product card badge is a feature that displays a small label showing the selling status on product cards — for example, on collection pages and search results.
Depending on the state set in the selling period rule ("Before selling period," "During selling period," or "After selling period"), you can display different badge text and colors for each product.
Display a "Coming soon" badge on products with an upcoming pre-launch announcement
Display an "On sale" badge on products during a limited-time sale
Display a "Sale ended" badge on products after the selling period has ended
Displayed on any screen where the theme shows product cards, such as collection pages, search results, and related products (not displayed on the product page itself)
Only available on the "Online Store" sales channel
Display ON/OFF, text, and color can be set individually for each state ("Before selling period," "During selling period," "After selling period") in the selling period rule
Badge text can be translated
There is a limit to the number of badges shown on a single product card (the "Maximum number of badges" setting in Settings, default 2, maximum 10)
When a product matches multiple selling period rules and satisfies multiple badge conditions, the badge shown is determined first by priority (highest first), then by state order ("During selling period" > "Before selling period" > "After selling period")